Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard combined their respective backgrounds in finance and fashion to launch Veronica Beard in fall 2010. Endlessly brainstorming ideas and inspirations missing from the market, the Veronicas kept coming back to the concept of “The Uniform” and the quest to simplify dressing for women who, like themselves, do it all.
Between the two of them, they are raising eight children in New York City while growing a fashion house. Their iconic jacket with interchangeable dickeys catapulted the Brand into a full, ready-to-wear American sportswear label in which each piece is a vital cornerstone of a woman’s wardrobe.
The synergy between Swanson Beard’s classic sensibility and Miele Beard’s eclectic edge creates a multi-layered approach to dressing a woman for the many facets of her life. The success of the Brand lies in the truth that they design for a woman they know well, as the Veronicas have literally walked in her shoes. In their own words, “We are our customer."