Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.
Veronica Beard is looking for a passionate and experienced digital marketer to join our team as Affiliate & Digital Partnerships Manager. The Affiliate & Digital Partnerships Manager will be responsible for day-to-day oversight of Veronica Beard’s Affiliate program, Digital Marketing programs, Influencer networks and marketplace partnerships. This role is based in our NYC office and reports to the Digital Marketing Director.
The role will involve cross-functional collaboration with our creative, operations, planning, retail and wholesale teams.
Digital Analysis, creating daily, weekly and monthly KPIs to drive sales and new customers
Presenting insights and recommendations to drive sales and conversion for the channel.
Create the strategy and manage all day to day activities for the affiliate channel
Recruit new affiliates and develop partnerships that align with Veronica Beard as a brand
In partnership with PR, create ways to work with influencers leveraging commission structures and relationships
Monitor performance and analyze activity and optimize for channel and meet KPI’s
Develop automation, feed management, and data structures, along with business strategies, to further build the channel
Work with influencer networks and partners for specialized campaigns
Look at both digital and omni partnership opportunities to drive revenue
Depending on the candidate, lead budgeting and analysis to overall support Digital Marketing Department (Paid Social, Paid Search, Display, programmatic, and partnerships).
Bachelor’s Degree or higher, MBA a plus
Minimum 1 year Previous affiliate experience with networks (Rakuten, PepperJam, etc.)
Proven leader to initiate new partnerships and discover new opportunities to drive business
Numbers oriented, ability to work cross functionally with planning team to model ROI for sales and promotional campaigns
Strong organizational, analytical, prioritizing, interpersonal, problem-solving, and presentation skills with a strong attention to detail
Entrepreneurial spirit, ability to work quickly, efficiently, and strategically with a wide range of internal departments.
Proficient in Google Analytics, M.S. Word, Excel, and PowerPoint
How to Apply
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