Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.
Veronica Beard is seeking an Art Director to work closely alongside the creative team who is responsible for consistency of Veronica Beard’s aesthetic and elevating brand experience across all consumer touchpoints.
The Art Director will concept, create, design and drive process to create assets in collaboration with key cross-functional departments.
Develop creative guidelines and templates for existing and new global initiatives – including multi-department creative asks, presentations and more.
Collaborate with content, digital and companywide needs for concepting and execution in major marketing campaigns (collection launches and brand campaigns). Support with innovative designs both digitally and print to create cohesive messaging across all touch points.
Translate strategic ideas into compelling and innovative creative concepts that engage the customer and promotes brand’s relevance and desirability across multiple channels.
Assist the Sr Director, Creative with all art related projects.
Lead in concepting and execution of Catalogs, Brand Books, Packaging, OOH misc. print projects while upholding the VB brand standards. Explore new techniques and vendors. Communicate with departments on exact needs and scope of project while provided a clear understanding of deliverables and timelines.
Supervise projects handled by graphic designers including digital, editorial, and print collateral as well as some cross-functional initiatives. Serve as a design leader, providing guidance and feedback to designers.
Bachelor’s Degree with 6+ years of industry experience, preferably in fashion & beauty
Eye for design with a sophisticated aesthetic, and strong interest in fashion
Innovative thinker always seeking to grow and push brand direction forward
Highly proficient in Adobe Creative Suite with expert understanding of digital and print design
Expert typography skills with elevated level of taste and ability to apply modern design aesthetics across projects of varied styles
Ability to adapt to changes quickly
Excellent interpersonal, time & project management, presentation, leadership and communication skills
Ability to manage tasks under pressure and meet tight deadlines
Thinks with both sides of the brain: creative vision and strong organizational skills
Well-rounded creative portfolio with design, digital, and branding projects
Previous experience at luxury lifestyle brand, fashion brand, or creative agency is preferred
Strong organizational and interpersonal skills Informed about news and cultural conversations around fashion / music / entertainment / art + design / tech / sports / wellness / food
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