CRM Director


New York City

Position Type


The Role

Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.
The CRM Director will work cross functionally across the organization to develop a CRM strategy based on omni channel insights of the Veronica Beard customer. This role will think through how best to structure our data to ensure a comprehensive insight of our customer; this person will leverage data to provide insights and identify opportunities to further develop segmentation and targeting initiatives to maximize customer lifetime value, creating segments, performing holdout studies, and working across teams to execute tests. Candidate will be a data-driven big thinker focused on maximizing the VB relationship with the customer, creating data-driven opportunities across all channels and stores.


Create CRM strategy across retail and e-commerce. Create weekly and monthly customer reports to help measure success of strategy and give insight into customers.
Create clienteling strategy and partner with store to create tools to enable additional high-touch opportunities.
Manage CRM data architecture and partner cross-functionally with Retail, Digital Marketing and Ecommerce teams to build, maintain and optimize all CRM data pipelines.
Continuously monitor CRM data hygiene inputs from data warehouse/data sharing tools and outputs to end users, ensuring fluctuations do not fall outside of standard deviations.
Own data activation roadmap and requirements to advance real-time, cross-channel and personalization use-cases.
Support team in building comprehensive reports and dashboards of all relevant CRM KPIs to track and socialize performance across individual and evergreen/lifecycle campaigns.
Employ data-driven insights and an iterative approach to optimize campaign builds, content modules, segmentation and testing constructs.
Work cross functionally with all DTC partners to develop an in-depth understanding of the customer journey at Veronica Beard and identify churn behaviors that allow for us to implement strategies to maximize customer retention
Provide Sr. Leadership Team & DTC business partners with insights on the health of our customer base by using advanced analytical techniques and making recommendations for optimizations to assist with revenue and conversion goals.


5+ years of professional experience is a must; CRM, direct/retention marketing or data analytics
Strong analytics skills and working knowledge of data visualization/reporting tools (Chartio, Looker, Tableau, etc.)
BS or MS degree in computer science, mathematics, economics, statistics, engineering, or a related field preferred
Experience working SQL and Business Intelligence tools (i.e. Chartio) is preferred
Must be proficient in Excel & Google Analytics
Self-motivated, results driven, highly organized, have strong attention to detail & excellent communication skills
A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.
Ability to work well in high-pressure, short-deadline situations.

How to Apply

Please email with your resume, cover letter, and salary requirements and any other pertinent materials.
Please indicate the position you are applying for in the subject line.