Director of E-Commerce


New York City

Position Type


The Role

Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.

Veronica Beard is looking for an experienced digital expert to join our team as Director of E-Commerce. The Director of E-Commerce will be responsible for day-to-day oversight of including operations and site development, partnering with relevant internal and external players to enhance the online customer experience, maximize site usability, performance, and ROI.

The leader in this role will be accountable for digital analysis, presenting insights and recommendations to drive sales and conversion and ensuring an optimal digital user experience at all touch points. The candidate is expected to be an idea generator with a high level of digital merchandising and project management expertise who likes to work in a fast-paced, dynamic, and highly collaborative work environment. The role will involve cross-functional collaboration with our marketing, creative, operations, planning, finance, retail and wholesale teams.


Manage site maintenance plan and budget; work with in-house team and external vendors to achieve plan and brand goals, partnering with outside development agency and internal digital design team on site experience and functional enhancements
Identify opportunities and prioritize work flow for the maximum impact on business growth: Oversee all project management related to site including managing service levels of internal and 3rd-party providers including but not limited to development agency, platform, fulfillment, and customer service
Leverage merchandising and content expertise to help develop a best-in-class online experience that maximizes conversion opportunities and encourages more site visits
Identify, track and resolve technical issues within our platform as well as propose and thoroughly test new functionality while partnering with release and project management teams, supporting resolution of issues related to data feeds, product, pricing, promotions, content, orders, third party integrations, etc.
Actively monitor daily data flow between front end, order management, and internal systems; working with appropriate partners to resolve any discrepancies and issues
With support of E-Commerce team, oversee daily and weekly reporting for internal management team. Oversee preparation of monthly hindsight and contribute to quarterly business reporting
Leverage business analysis and strong understanding of financial metrics to track selling, identify key trends and maximize opportunities in the assortment to achieve growth and profitability of the ecommerce business
Work closely with senior management, creative, planning and merchandising to identify business drivers to guide the development of monthly promotional roadmap – leveraging macro as well as direct response digital insights
Maintain robust competitive intelligence to monitor trends, pricing strategies and presentation techniques


Bachelor’s Degree or higher, MBA a plus
8+ years of e-commerce experience, preferably in a fashion or luxury environment
Detailed understanding of end-to-end e-commerce processes including clear understanding of website infrastructure, content management, product attribution, and customer-facing functionality
P&L or line of business management experience, core operational strength and the ability to make budget decisions to drive business success
Possess an in-depth understanding of how to develop and prioritize site functionality, key retail programs and seamlessly ensure site operations are fully functional. Must have experience with evaluating and migrating platforms.
Deep understanding of the digital B2C business with a mix of CRM, media, creative, technical and sales knowledge
Excellent qualitative and quantitative skills, Strong project management skills, Entry-level HTML knowledge a plus
Strong organizational, analytical, prioritizing, interpersonal, problem-solving, and presentation skills with a strong attention to detail
Entrepreneurial spirit, ability to work quickly, efficiently and strategically with a wide range of internal departments.
Demonstrated ability to lead, manage, develop, and grow teams. Able to manage up, down and across with results
Proficient in Google Analytics, M.S. Word, Excel, and PowerPoint

How to Apply

Please email with your resume, cover letter, and salary requirements and any other pertinent materials.
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