Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.
Veronica Beard is seeking a passionate E-Commerce Data Analytics leader to join our team in New York as Manager, E-Commerce Data Analytics, reporting to the Chief Marketing Officer. The role will be responsible for building and maintaining ongoing reporting, designing, and monitoring experiments, and surfacing actionable insights and recommendations to partners in Ecommerce, Performance Marketing, and CRM. The ideal candidate has experience using data to analyze how customers engage with brands and identifying opportunities to increase retention, reduce churn, and expand the customer-base. The role is based in our NYC office and reports directly to our Chief Marketing Officer.
Analyze the effectiveness of campaigns and retention programs across online and offline channels, providing actionable insight for data-led optimization
Develop and enhance segmentation and targeting to maximize growth marketing and customer lifetime value
Build an in-depth understanding of the customer journey and customer behaviors across channels
Provide the marketing team with ongoing insights on the health of our customer base and acquisition strategies
Use experiments and statistical analysis to quantify how marketing initiatives impact the business
Develop new reporting framework and methods by using data and visualization tools
Oversee end-to-end analytics workflow and data infrastructure, including data pipelining, data warehouse management, and data modeling
Develop and implement long term strategy for building data-driven culture, centralizing data definitions, and democratizing data access across the organization
Experience building data capabilities for high growth E-commerce brands
At least 3-5 years of experience analyzing customer data
Proven track record of conducting technical, yet easily digestible (to a non-technical audience) analyses that drive strategic decisions & initiatives
Mastery of SQL and navigating relational databases
Experience building analysis and reporting in BI tools (Chartio, Looker, etc)
High level of comfort conducting self-directed exploratory analysis but motivated to make data actionable to partners in the business.
Comprehensive understanding of the full analytics workflow, from data pipelining, to data modeling, to defining KPIs, and building visualizations/analyses
Experience working within cloud-based, modern data stacks and Customer Data Platforms (ie Segment) preferred
How to Apply
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