PR Director


New York City

Position Type


The Role

Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.

Serve as the lead on all global Public Relations activities, including (but not limited to) editorial strategy and outreach, press relations, influencer relations, celebrity dressing, industry engagements, agency management, and press materials.


Develop and execute PR strategies, to support all seasonal collections, category highlights, product and collaboration launches, store openings, and brand partnerships.
Amplify the voice of the Veronicas through featured press, Podcasts and manage all national and international press interviews and collection reviews with the Veronicas.
Secure press (online and print) and in influential trade and consumer titles on new initiatives and seasonal collaborations, ensuring constant conversation around the brand and creating consistent buzz in the media.
Support NSO with regional press and influencer support
Maintain editorial relationships with influential media, costume/wardrobe stylists and influencers.
Manage celebrity dressing, identifying product and target strategy in partnership with agency, maximizing placements across media.
Identify press and industry opportunities that nurture editorial relationships, build brand awareness, elevate positioning, and drive new customer acquisition.
Introduce the brand and co-founders to new editors, stylists, and industry contacts by way of meetings and interviews (now virtual)
Oversee all editorial feature, product, and celebrity dressing requests.
Plan and execute new collection reviews, pre- and post-press coverage, coordination of cross-departmental needs.
Manage the development of press materials including press releases, press imagery, media alerts, and interview talking points.
Act as liaison to PR and celebrity agencies ensuring that they have all the tools needed within an appropriate timeframe to execute media strategies (i.e. – proactive emails re: company events/initiatives, distribution of approved assets, collection statements, etc.).
Manage the press and celebrity budget, overseeing the prompt processing of invoices, and ensuring monthly reconciliation with finance P&L.
Oversee PR Manager in the end-to-end sample process workflow; managing the sample calendar, collaborating with the cross-functional teams to maximize opportunities through optimized trafficking and maintenance of Fashion GPS; oversee the sample duplicate orders and collection coordination.
Oversee weekly and monthly press reporting, execute quarterly press reports, and manage influencer ROI tracking.
Oversee usage and implementation of PR support platforms and subscriptions, including Fashion GPS, HYPR, Discover and Cision.
Oversee submission and delivery of creative requests for all press activities.
Manage and mentor the PR Manager, whose core duties include: sample trafficking, gifting orders, media pitching, list building, PR closet management, thank you coordination, media monitoring, calendar management, budget tracking, and reporting.
Maintain excellent internal relationships with cross functional key partners – events & partnerships, design, merchandising, retail, wholesale, ecomm, marketing etc.
Stay current on fashion trends, competitive PR activities, media news and editor shifts to provide insight and suggestions that improve our editorial position in the marketplace.
Track tiered global influencer program targeting macro and micro influencers, constantly reinforcing seasonal messaging through influencer dressing placements.


Bachelor’s Degree or equivalent in PR, Communications, Marketing, or related field
8+ years of experience
Experience working with social engagement tools & platforms
Prior experience within the fashion industry strongly preferred
Experience managing multiple budgets
A proactive self-starter with a can-do attitude
Proven track record of success
Exceptional written and oral communication skills
Strong organizational and multi-tasking capabilities
Expertise in dealing with the press and influencers
Collaborative influencing and leadership skills as evidenced by the ability to motivate and build consensus and partnerships
Ability to communicate with all levels of the organization
Dynamic, able to move quickly with program implementation and maintain focus amid change
Consultative approach to planning and problem solving
Strong follow up skills
Strong attention to details and timelines

How to Apply

Please email with your resume, cover letter, and salary requirements and any other pertinent materials.
Please indicate the position you are applying for in the subject line.