Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.
The East Coast Retail Coordinator will primarily be responsible for offering the customer an elevated brand experience while driving sales to achieve the predetermined sales goal. This person will be in charge of executing store visits, merchandising stores to company standards, performing trainings, assisting in events and communicating consistently with management. This person partners closely with the corporate wholesale team as well as our department store partners.
Achieving sales plans
Build and maintain relationships with store management, sales associates, and visual teams
Coach and educate all store personnel on the brand, and new product launches
Always be aware of the current state of business for your accounts, encourage creative selling techniques and clienteling
Actively drive full price sales and partner with associates and personal shoppers to build sales
Conduct training seminars with department stores throughout the season to continue to offer product knowledge to sales teams
Communicate with accounts often and set attainable daily and weekly goals to help them achieve plans
Conduct floor moves when monthly deliveries hit, as well as minor floor moves and updates weekly to make deliveries look fresh, new and exciting
Highlight new receipts, “wow” pieces, and advertised looks
Assure visual standards on the floor – direction of merchandise, tag tucking, proper size runs
Work with visual and merchandising teams to ensure the brand image is consistently upheld and cohesive across all doors
Assure we have the best possible floor space within the department
Provide recaps, with pertinent sales, trend, and information on in season opportunities, as well as store photos
Be the expert on the brand and teach store associates fit, fabric, sizing, styling, and seasonal offering
Ensure specialist and sales team have all necessary tools to make the brand successful
Plan and execute travel based on store needs and budget guidelines
Review buys/product in advance and make door specific callouts and request
Compile seasonal recap with the most important and valid feedback from the season for each store
Bachelor’s degree or equivalent work experience
3-5 years of relevant wholesale experience within luxury department stores like Neiman Marcus, Bergdorf Goodman, and/or Nordstrom
Ability to travel frequently
Proven track record of success working in a fast paced, high energy environment
Excellent written and verbal skills
Self-motivated in an independent field environment
Experience with RTW merchandising
Highly organized with an attention to detail
How to Apply
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