Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.
Veronica Beard is looking for a skilled social media strategist and content creator to join our team. In addition to leading community engagement, the position is responsible for developing and producing visual storytelling across all social channels. The role reports to the Editorial Director and involves cross-functional collaboration with multiple departments, from design and digital to creative, retail and philanthropy.
Please include a portfolio of previous social campaigns you have developed and executed.
Plan and implement organic social media strategies in support of brand and business goals, driving awareness, engagement and traffic
Conceptualize and produce dynamic visual content; oversee asset creation and photo shoots for social channels
Spearhead and execute live-capture strategy and storytelling, both photo and video
Oversee and manage community engagement; develop social programs to excite, engage and inspire the Veronica Beard audience, building an interactive relationship between company and community
Oversee social editorial calendar and posting, maintaining visual and conceptual consistency
Research competitive landscape to identify seasonal trends, strategic initiatives, best practices and social innovation
Monitor and analyze social metrics to propose effective strategies for growth; provide performance reports
Contribute to cross-functional initiatives, including commercial campaign development, new launches, store openings, events and more
Bachelor’s degree or higher
8+ years of social media experience. Preferably 4+ years of content marketing for a fashion, lifestyle, or beauty brand
Elevated creative eye and aesthetic; strong creative vision and skills in photo, video and design
Idea generator—ability to brainstorm new ways to bring the brand to life on social media
Passionate about digital innovation and creating high-quality, of-the-moment social content
Entrepreneurial spirit—capable of taking initiative and working quickly, efficiently and strategically with a wide range of internal departments
Exceptional multi-tasking and time management skills; detail-oriented
Experience with DSLR photography and Adobe Creative Suite
How to Apply
Please email email@example.com with your resume, cover letter, and salary requirements and any other pertinent materials.
Please indicate the position you are applying for in the subject line.