We Heart This

Quick—what does a dickey jacket have in common with lipstick? They're both easy style hacks to instantly feeling pulled together. Even in these mask-wearing pandemic times, putting on a lip is the simplest and quickest way to get a shot of mood-boosting serotonin, so we're excited to announce the launch of our limited-edition collaboration with Bobbi Brown—just one swipe and you're ready to take on the world. Below, we count down all the reasons why we love a hit of lip color, now more than ever.

Bonus giveaway alert! Starting February 17, the first three customers in each VB store this week gets a free Veronica Beard x Bobbi Brown lipstick with any VB purchase!

1. Cold-Weather Lip Care
Our exclusive Veronica Beard x Bobbi Brown beauty capsule features the must sumptuous, rejuvenating formula to leave your lips comfortable and conditioned—even after it's removed. Goodbye, lip lines. Goodbye, flaking. Hello, lasting moisture. (Psst: It's also paraben-, phthalate-, sulfate-, sulfite- and gluten-free.)

2. A Jolt of Happy
You've heard of retail therapy. Well, lipstick is the ultimate in beauty therapy, providing joy-sparking emotional uplift—just like wearing bright colors or prints. As the Veronicas always say, "When you look good, you'll feel good." Even if others can't see your lips under your mask, you'll be smiling and shining all the brighter in the eyes. Speaking of which…

3. Bright Eyes
Not only will bold lips make your eyes look bigger, but they'll also make you look more awake. Consider it a must-have for those AM Zooms.

4. #JustGetDressed
Dressed down in jeans or a sweatsuit? Add some lip color to feel dressed up in a snap. (Also see: dickey jackets.) Re-indulging in your beauty rituals will get you motivated to tackle your day, too. You'll feel more yourself and in control, in a time when so much is out of our hands.

5. Hear Me Roar
A bright lip sits at the crossroads of femininity and strength—think back to the power-suit Eighties or, going further, the early 20th Century when suffragettes wore a red lip as a symbol of emancipation.

6. Secret Superpower
In need of a confidence boost? Don't underestimate the power of a great lip color—and, unlike that shot of bon-courage tequila, it won't leave you with a hangover or headache. You'll walk a little taller, a little prouder. And the science backs it up: A 2011 study found that women felt more confident while wearing makeup, including lipstick. Another study, in 2017, found that college students who wore makeup before a test performed better than those who didn't.