How the NFL and Boys & Girls Clubs of America Are Teaming Up for the Next Generation

What do football and social justice have in common? Both rely on teamwork, determination, and strong leadership to succeed. That’s the power of the partnership between the NFL and Boys & Girls Clubs of America, which has been guiding youth in becoming impactful leaders and changemakers for more than 40 years—most recently through the NFL’s Inspire Change social justice initiative.

Since 2021, Inspire Change has been supporting Boys & Girls Clubs of America’s Think, Learn, Create Change (TLC) initiative to help youth across the country use their voices to drive positive change in their communities. Through Inspire Change grants, the two organizations have launched a range of programs and activations—such as leadership workshops, panel discussions, and advocacy training—that place young people at the forefront of efforts to address the social justice issues that impact their lives.

Naturally, time on the field also plays a key role in the partnership. Boys & Girls Clubs of America has teamed up with NFL FLAG, a youth flag football initiative, to teach members the fundamentals of the game while building teamwork skills, fostering good sportsmanship, and leading active, healthy lives. And through Inspire Change, three lucky Club teens will be heading to New Orleans this weekend to attend the 2025 Super Bowl.

While these influential programs help youth build skills and character in all areas of life, they’re not the only ones to benefit. For the NFL players who participate in these initiatives, the experience of mentoring and inspiring the next generation of athletes, activists, and leaders is deeply rewarding. It’s a powerful reminder that the work done off the field—like fostering empowerment and creating social change—can leave a lasting impact just as meaningful as the victories on it.

From now through the end of March, we’ll be supporting Boy & Girls Clubs of America by donating a portion of all online orders and hosting an array of in-store give-back events. Learn more here.