Behind the Scenes

VB Nashville

06/23/2023

Welcome to the Honky Tonk! We've arrived in Music City—the one and only Nashville—and we can't wait for you to visit. In this store, located at 4017 Hillsboro Pike, we played with the town's Western themes to bring you a space that feels rooted in Nashville's easygoing vibe.

Here, we share more about the interiors, including specific sources, straight from resident VB interior designer Carolina de Neufville.

Entrance

Cozy and layered, the entrance is flanked by round rattan tables and vintage Kilim-covered benches, sourced on a King Street shopping trip when we were opening #VBCharleston in April. The textural mix has a collected, lived-in feel—creating an inviting, residential atmosphere immediately upon entering the store.

Ford Photographs - Nashville Architectural Photographer

seating area

A natural jute rug defines the space and provides the perfect backdrop for new arrivals. It's bespoke, handwoven in India by artisan Nitika Moran of From Jaipur with Love.

A vintage sofa found on Chairish is custom-covered in a chambray from Mood Fabrics, a nod to Nashville's all-American aesthetic. The sofa is joined by a pair of midcentury Reed armchairs, their cushions reupholstered in a patterned linen by Namay Samy.

Ford Photographs - Nashville Architectural Photographer

fitting area

The fitting room area is wallpapered in an indigo-patterned grasscloth by Peter Dunham.

Ford Photographs - Nashville Architectural Photographer

finishing touches

A series of limited-edition prints—portraits of cowboys and ranchers—by contemporary artist Connor Liljestrom dot the space, nodding to Nashville's heritage and charm.