Entrepreneur Chat

Demarson's Marcela Ponce & Jason Crantz

12/07/2020

If you love pavé—and who doesn't?—then you'll love our new jewelry obsession, Demarson, which combines streamlined modern silhouettes with all-out luxe finery. Here, we get to know the power duo behind the line: Marcela Ponce and Jason Crantz. Keep reading for their quick tips to the entrepreneur life and to shop the collection, head over to The Ultimate Gift Guide

The List

Must-Listen Podcasts

1. Skimm’d from the Couch

2. The BOF podcast

3. How I Built This with Guy Raz

4. On Purpose

5. The Glossy

6. The Cut

7. Don't Keep Your Day Job

And the list goes on… We are avid podcast listeners.

Must-Read Books

1. Principles of Success by Ray Dalio
A must. He actually gives you real tools to achieve your goals.

2. You Are a Badass by Jen Sincero
One of the hardest parts of starting your own business is to believe in yourself and believe that you can do it. This book gives you the courage to start the journey.

3. Purple Cow by Seth Godin
Because being a good designer isn't enough, you need to be remarkable, unique and original to stand out.

Must-Heed Advice

"Do not try to be everything to everyone" — Stacey Caldwell , Founder of Caldwell Creative Studio

Q&A

Why jewelry?
Jewelry is a very powerful accessory that could make you feel a certain way once you put it on. We want to evoke immediate attention and make you feel empowered with our pieces.

What's your inspiration?
When we approach design, we are always inspired by NYC and how lucky we are to be living and working in this city, where we are constantly inspired. We share a deep passion for pure design, in architecture, furniture and objects and love to travel and visit museums and galleries. We also both collectively have a vast archive of magazines and books dating back to the 1970s that we are always drawing upon for inspiration.

Top styling tip?
Layer up and mix it up—more is more!!!