Where did the inspiration for the All Woman campaign photoshoot come from?
Charli & Clémentine: We try to shake things up each time by using different photographers, but we want to keep each project looking high-end and aspirational. It wouldn't have the same effect if anyone could shoot it. It needs a budget and a great team behind it.
What was it like being on set with so many incredible and diverse women?
Quincy: This shoot was very different from anything that I’m used to doing with my sponsors. It was really special to shoot with such a wide range of women, from ethnicity to size and age. The whole creative direction from hair and makeup to wardrobe had an ethereal feel, so it was fun. It felt very natural. All of the ladies had such a confidence about them. I was so inspired by everyone’s sense of self and of course, the photos really did come out stunning!
How does All Woman Project plan to reach young women and spread a message of confidence?
Charli & Clémentine: We've just launched our third project in association with Refinery 29 and this felt particularly special because it was our most diverse yet: a trans girl, a practicing Muslim, a pole dancer, and curvy models, etc. Our overall goal is to launch a school program, where we go and teach girls to love themselves. We're launching merchandise soon too, which we're really excited about!
Why do you find the All Woman Project mission to be important today?
Quincy: AWP is setting a great example for young girls to be confident and positive in their own skin. I know as a young girl and growing into a changing body, confidence can be tough. Messages of body positivity are so important and sadly, the media still plays into what we think we should look like. Like anything, social media can be good and bad.
It’s tough when you see feed after feed of girls with the perfect body, but it is also so important because it proves that all kinds of women (no matter their shape or size) can show themselves and break the stereotypes that have been fed to us.
I look forward to joining AWP at high school events and workshops that start conversations about how we can boost self-esteem and positivity body image.
Charli & Clémentine: We're still behind when it comes to diversity, especially in fashion, and I think we often forget how influential fashion is on a woman's wellbeing. It's so important we show there is more than one way to be beautiful.
What message do you want to deliver to women who might not feel confident in their own skin?
Quincy: We all have our own “flaws” but that doesn’t make us any more or less beautiful. Don’t let that get in the way of your dreams 😉
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