MEET THE

VERONICAS

"We believe in enduring personal style. We believe in the doers and makers, the movers and shakers. We believe that a dream wardrobe has to work for real life. Look good, feel good, do good."

VERONICA & VERONICA

 


MEET
THE VERONICAS

"We believe in enduring personal style. We believe in the doers and makers, the movers and shakers. We believe that a dream wardrobe has to work for real life. Look good, feel good, do good."

VERONICA & VERONICA


The Veronicas' Collage
VERONICA MIELE BEARD

VERONICA MIELE BEARD

HOMETOWN:

North Caldwell, New Jersey

 

KIDS IN MY CLAN:

5 + husband

 

INSPIRED BY DAILY:

The game

 

SOMETHING FEW PEOPLE KNOW:

I love a good bet


IF NOT A DESIGNER I'D BE:

Traveling off the grid to some amazing place


BEST THING ABOUT BEING A MOM:

It’s the hardest but most rewarding thing to see them grow into teenagers

 

VERONICA SWANSON BEARD

VERONICA SWANSON BEARD


HOMETOWN:

Naples, FL/San Francisco, CA

 

KIDS IN MY CLAN:

3 Tasmanian devils

 

INSPIRED BY DAILY:

All the women I know

 

SOMETHING FEW PEOPLE KNOW:

I speak Spanish fluently

 

IF NOT A DESIGNER I'D BE:

Flipping real estate and decorating houses

 

BEST THING ABOUT BEING A MOM:

Being there for the little moments, like hockey games

The Veronicas

DICKEY JACKET

Meet the dickey jacket, our VB icon. With our collection of interchangeable dickeys, it’s the ultimate in versatility—the wardrobe MVP you can style in endless ways.

SHOP DICKEY JACKETS

JEANS

The best jeans ever. From iconic silhouettes to new cult styles, we obsess over the fit and details and always use premium denim. Superior asset management, guaranteed. 

SHOP JEANS

THE BRAND

Thoughtfully designed with feminine silhouettes and refined tailoring, the Veronica Beard collection is intuitively built for real life—empowering her from day to night, work to weekend, and everywhere in between. We also empower the women who make a difference in the world by giving back all day, every day. Learn more about our #VBGivesBack initiative here.

SHOP VERONICAS' FAVORITES

The Dickey Jacket

DICKEY JACKET

Meet the dickey jacket, our VB icon. With our collection of interchangeable dickeys, it’s the ultimate in versatility—the wardrobe MVP you can style in endless ways.

SHOP DICKEY JACKETS

MY STYLE

"70s boho/80s preppy—it's all about a mix for me."

READ MORE ON VB EDIT

Hometown: Naples, FL/San Francisco, CA

Kids in my clan: 3 Tasmanian devils

Inspired by daily: All the women I know

 

Something few people know: I speak Spanish fluently

If not a designer I'd be: Flipping real estate and decorating houses

Best thing about being a mom: Being there for the little moments, like hockey games

VERONICA SWANSON BEARD

VERONICA
SWANSON
BEARD

HOMETOWN:

Naples, FL/San Francisco, CA

 

KIDS IN MY CLAN:

3 Tasmanian devils

 

INSPIRED BY DAILY:

All the women I know

 

SOMETHING FEW PEOPLE KNOW:

I speak Spanish fluently

 

IF NOT A DESIGNER I'D BE:

Flipping real estate and decorating houses

 

BEST THING ABOUT BEING A MOM:

Being there for the little moments, like hockey games

VERONICA MIELE BEARD

VERONICA
MIELE
BEARD

HOMETOWN:

North Caldwell, New Jersey

 

KIDS IN MY CLAN:

5 + husband

 

INSPIRED BY DAILY:

The game

 

SOMETHING FEW PEOPLE KNOW:

I love a good bet


IF NOT A DESIGNER I'D BE:

Traveling off the grid to some amazing place


BEST THING ABOUT BEING A MOM:

It’s the hardest but most rewarding thing to see them grow into teenagers 

 

DICKEY JACKET

Meet the dickey jacket, our VB icon. With our collection of interchangeable dickeys, it’s the ultimate in versatility—the wardrobe MVP you can style in endless ways.

 

SHOP DICKEY JACKETS

 

 

JEANS

The best jeans ever. From iconic silhouettes to new cult styles, we obsess over the fit and details and always use premium denim. Superior asset management, guaranteed. 

SHOP JEANS

 

 

 

OUR STORES

Our stores are where our brand comes to life and where we connect to the community. This is where we get to know the VB woman—who she is, what she loves and how she shops. We curate the assortment to reflect her needs and lifestyle and we hope that, through the unique design of each store, this becomes not only a place to shop but also a place to gather and be inspired.

 

FIND A STORE

OUR STORES

Our stores are where our brand comes to life and where we connect to the community. This is where we get to know the VB woman—who she is, what she loves and how she shops. We curate the assortment to reflect her needs and lifestyle and we hope that, through the unique design of each store, this becomes not only a place to shop but also a place to gather and be inspired.

 

FIND A STORE

Make it Happen

MAKE IT HAPPEN

We celebrate the women who inspire us—the doers and makers, the movers and shakers. The women who get up and get it done, live life to the fullest, chase after their dreams, give back and make a difference. And who do it all again the next day.

Follow #MAKEITHAPPEN as we share their stories with you.

EXPLORE MAKE IT HAPPEN

 

MAKE IT HAPPEN

We celebrate the women who inspire us—the doers and makers, the movers and shakers. The women who get up and get it done, live life to the fullest, chase after their dreams, give back and make a difference. And who do it all again the next day.

Follow #MAKEITHAPPEN as we share their stories with you.

EXPLORE MAKE IT HAPPEN

 

 

MAKE IT HAPPEN

We celebrate the women who inspire us—the doers and makers, the movers and shakers. The women who get up and get it done, live life to the fullest, chase after their dreams, give back and make a difference. And who do it all again the next day.

Follow #MAKEITHAPPEN as we share their stories with you.

 

EXPLORE MAKE IT HAPPEN