MEET THE
VERONICAS
"We believe in enduring personal style. We believe in the doers and makers, the movers and shakers. We believe that a dream wardrobe has to work for real life. Look good, feel good, do good."
VERONICA & VERONICA
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MEET
THE VERONICAS
"We believe in enduring personal style. We believe in the doers and makers, the movers and shakers. We believe that a dream wardrobe has to work for real life. Look good, feel good, do good."
VERONICA & VERONICA
VERONICA MIELE BEARD
HOMETOWN:
North Caldwell, New Jersey
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KIDS IN MY CLAN:
5 + husband
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INSPIRED BY DAILY:
The game
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SOMETHING FEW PEOPLE KNOW:
I love a good bet
IF NOT A DESIGNER I'D BE:
Traveling off the grid to some amazing place
BEST THING ABOUT BEING A MOM:
It’s the hardest but most rewarding thing to see them grow into teenagers
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VERONICA SWANSON BEARD
HOMETOWN:
Naples, FL/San Francisco, CA
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KIDS IN MY CLAN:
3 Tasmanian devils
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INSPIRED BY DAILY:
All the women I know
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SOMETHING FEW PEOPLE KNOW:
I speak Spanish fluently
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IF NOT A DESIGNER I'D BE:
Flipping real estate and decorating houses
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BEST THING ABOUT BEING A MOM:
Being there for the little moments, like hockey games
DICKEY JACKET
Meet the dickey jacket, our VB icon. With our collection of interchangeable dickeys, it’s the ultimate in versatility—the wardrobe MVP you can style in endless ways.
JEANS
The best jeans ever. From iconic silhouettes to new cult styles, we obsess over the fit and details and always use premium denim. Superior asset management, guaranteed.Â
THE BRAND
Thoughtfully designed with feminine silhouettes and refined tailoring, the Veronica Beard collection is intuitively built for real life—empowering her from day to night, work to weekend, and everywhere in between. We also empower the women who make a difference in the world by giving back all day, every day. Learn more about our #VBGivesBack initiative here.
DICKEY JACKET
Meet the dickey jacket, our VB icon. With our collection of interchangeable dickeys, it’s the ultimate in versatility—the wardrobe MVP you can style in endless ways.
MY STYLE
"70s boho/80s preppy—it's all about a mix for me."
READ MORE ON VB EDIT
Hometown: Naples, FL/San Francisco, CA
Kids in my clan: 3 Tasmanian devils
Inspired by daily: All the women I know
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Something few people know: I speak Spanish fluently
If not a designer I'd be: Flipping real estate and decorating houses
Best thing about being a mom: Being there for the little moments, like hockey games
VERONICA
SWANSON
BEARD
HOMETOWN:
Naples, FL/San Francisco, CA
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KIDS IN MY CLAN:
3 Tasmanian devils
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INSPIRED BY DAILY:
All the women I know
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SOMETHING FEW PEOPLE KNOW:
I speak Spanish fluently
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IF NOT A DESIGNER I'D BE:
Flipping real estate and decorating houses
Â
BEST THING ABOUT BEING A MOM:
Being there for the little moments, like hockey games
VERONICA
MIELE
BEARD
HOMETOWN:
North Caldwell, New Jersey
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KIDS IN MY CLAN:
5 + husband
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INSPIRED BY DAILY:
The game
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SOMETHING FEW PEOPLE KNOW:
I love a good bet
IF NOT A DESIGNER I'D BE:
Traveling off the grid to some amazing place
BEST THING ABOUT BEING A MOM:
It’s the hardest but most rewarding thing to see them grow into teenagersÂ
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DICKEY JACKET
Meet the dickey jacket, our VB icon. With our collection of interchangeable dickeys, it’s the ultimate in versatility—the wardrobe MVP you can style in endless ways.
Â
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JEANS
The best jeans ever. From iconic silhouettes to new cult styles, we obsess over the fit and details and always use premium denim. Superior asset management, guaranteed.Â
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OUR STORES
Our stores are where our brand comes to life and where we connect to the community. This is where we get to know the VB woman—who she is, what she loves and how she shops. We curate the assortment to reflect her needs and lifestyle and we hope that, through the unique design of each store, this becomes not only a place to shop but also a place to gather and be inspired.
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OUR STORES
Our stores are where our brand comes to life and where we connect to the community. This is where we get to know the VB woman—who she is, what she loves and how she shops. We curate the assortment to reflect her needs and lifestyle and we hope that, through the unique design of each store, this becomes not only a place to shop but also a place to gather and be inspired.
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MAKE IT HAPPEN
We celebrate the women who inspire us—the doers and makers, the movers and shakers. The women who get up and get it done, live life to the fullest, chase after their dreams, give back and make a difference. And who do it all again the next day.
Follow #MAKEITHAPPEN as we share their stories with you.
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MAKE IT HAPPEN
We celebrate the women who inspire us—the doers and makers, the movers and shakers. The women who get up and get it done, live life to the fullest, chase after their dreams, give back and make a difference. And who do it all again the next day.
Follow #MAKEITHAPPEN as we share their stories with you.
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MAKE IT HAPPEN
We celebrate the women who inspire us—the doers and makers, the movers and shakers. The women who get up and get it done, live life to the fullest, chase after their dreams, give back and make a difference. And who do it all again the next day.
Follow #MAKEITHAPPEN as we share their stories with you.
Follow #MAKEITHAPPEN as we share their stories with you.
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