MEET THE VERONICAS

We are sisters-in-law married to brothers, but it was a true friendship and a love for fashion that inspired us to create Veronica Beard. We believe in building a collection that is inclusive of women everywhere and makes them feel confident every single day. We are mothers, entrepreneurs, sisters, friends—and we are our customer. Our motto: Look good, feel good, and do what you love.

We are sisters-in-law married to brothers, but it was a true friendship and a love for fashion that inspired us to create Veronica Beard. We believe in building a collection that is inclusive of women everywhere and makes them feel confident every single day. We are mothers, entrepreneurs, sisters, friends—and we are our customer. Our motto: Look good, feel good, and do what you love.

MEET THE VERONICAS

We are sisters-in-law married to brothers, but it was a true friendship and a love for fashion that inspired us to create Veronica Beard. We believe in building a collection that is inclusive of women everywhere and makes them feel confident every single day. We are mothers, entrepreneurs, sisters, friends—and we are our customer. Our motto: Look good, feel good, and do what you love.

MY STYLE

"70s boho/80s preppy—it's all about a mix for me."

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Hometown: Naples, FL/San Francisco, CA

Kids in my clan: 3 Tasmanian devils

Inspired by daily: All the women I know

 

Something few people know: I speak Spanish fluently

If not a designer I'd be: Flipping real estate and decorating houses

Best thing about being a mom: Being there for the little moments, like hockey games

HOMETOWN:

Naples, FL/San Francisco, CA

 

KIDS IN MY CLAN:

3 Tasmanian devils

 

INSPIRED BY DAILY:

All the women I know

 

SOMETHING FEW PEOPLE KNOW:

I speak Spanish fluently

 

IF NOT A DESIGNER I'D BE:

Flipping real estate and decorating houses

 

BEST THING ABOUT BEING A MOM:

Being there for the little moments, like hockey games

HOMETOWN:

North Caldwell, New Jersey

 

KIDS IN MY CLAN:

5 + husband

 

INSPIRED BY DAILY:

The game

 

SOMETHING FEW PEOPLE KNOW:

I love a good bet


IF NOT A DESIGNER I'D BE:

Traveling off the grid to some amazing place


BEST THING ABOUT BEING A MOM:

It’s the hardest but most rewarding thing to see them grow into teenagers

HOMETOWN:

Naples, FL/San Francisco, CA

 

KIDS IN MY CLAN:

3 Tasmanian devils

 

INSPIRED BY DAILY:

All the women I know

 

SOMETHING FEW PEOPLE KNOW:

I speak Spanish fluently

 

IF NOT A DESIGNER I'D BE:

Flipping real estate and decorating houses

 

BEST THING ABOUT BEING A MOM:

Being there for the little moments, like hockey games

HOMETOWN:

North Caldwell, New Jersey

 

KIDS IN MY CLAN:

5 + husband

 

INSPIRED BY DAILY:

The game

 

SOMETHING FEW PEOPLE KNOW:

I love a good bet


IF NOT A DESIGNER I'D BE:

Traveling off the grid to some amazing place


BEST THING ABOUT BEING A MOM:

It’s the hardest but most rewarding thing to see them grow into teenagers

HOMETOWN:

Naples, FL/San Francisco, CA

 

KIDS IN MY CLAN:

3 Tasmanian devils

 

INSPIRED BY DAILY:

All the women I know

 

SOMETHING FEW PEOPLE KNOW:

I speak Spanish fluently

 

IF NOT A DESIGNER I'D BE:

Flipping real estate and decorating houses

 

BEST THING ABOUT BEING A MOM:

Being there for the little moments, like hockey games

HOMETOWN:

North Caldwell, New Jersey

 

KIDS IN MY CLAN:

5 + husband

 

INSPIRED BY DAILY:

The game

 

SOMETHING FEW PEOPLE KNOW:

I love a good bet


IF NOT A DESIGNER I'D BE:

Traveling off the grid to some amazing place


BEST THING ABOUT BEING A MOM:

It’s the hardest but most rewarding thing to see them grow into teenagers

THE BRAND

Thoughtfully designed with feminine silhouettes and refined tailoring, the Veronica Beard collection is intuitively built for real life—empowering her from day to night, work to weekend, and everywhere in between. We also empower the women who make a difference in the world by giving back all day, every day. Learn more about our #VBGivesBack initiative here.

Shop Veronicas' Favorites

THE BRAND

Thoughtfully designed with feminine silhouettes and refined tailoring, the Veronica Beard collection is intuitively built for real life—empowering her from day to night, work to weekend, and everywhere in between. We also empower the women who make a difference in the world by giving back all day, every day. Learn more about our #VBGivesBack initiative here.

Shop Veronicas' Favorites

THE BRAND

Thoughtfully designed with feminine silhouettes and refined tailoring, the Veronica Beard collection is intuitively built for real life—empowering her from day to night, work to weekend, and everywhere in between. We also empower the women who make a difference in the world by giving back all day, every day. Learn more about our #VBGivesBack initiative here.

 

Shop Veronicas' Favorites

 

THE BRAND

Thoughtfully designed with feminine silhouettes and refined tailoring, the Veronica Beard collection is intuitively built for real life—empowering her from day to night, work to weekend, and everywhere in between. We also empower the women who make a difference in the world by giving back all day, every day. Learn more about our #VBGivesBack initiative here.

 

Shop Veronicas' Favorites

DICKEY JACKET

Inspired by the versatility and genius of a daily uniform, we created the dickey jacket when we launched in 2010. Our answer to layering without the bulk, this piece transitions seamlessly from season-to-season thanks to our collection of interchangeable dickeys. We consider this the cornerstone of a woman’s wardrobe.

 

Shop Dickey Jackets

DICKEY JACKET

Inspired by the versatility and genius of a daily uniform, we created the dickey jacket when we launched in 2010. Our answer to layering without the bulk, this piece transitions seamlessly from season-to-season thanks to our collection of interchangeable dickeys. We consider this the cornerstone of a woman’s wardrobe.

 

Shop Dickey Jackets

DICKEY JACKET

Inspired by the versatility and genius of a daily uniform, we created the dickey jacket when we launched in 2010. Our answer to layering without the bulk, this piece transitions seamlessly from season-to-season thanks to our collection of interchangeable dickeys. We consider this the cornerstone of a woman’s wardrobe.

Shop Dickey Jackets

DICKEY JACKET

Inspired by the versatility and genius of a daily uniform, we created the dickey jacket when we launched in 2010. Our answer to layering without the bulk, this piece transitions seamlessly from season-to-season thanks to our collection of interchangeable dickeys. We consider this the cornerstone of a woman’s wardrobe.

Shop Dickey Jackets

VB EDIT

Experience the Veronica Beard world through our eyes. This is everything we love: our inspirations and obsessions, favorite style tips and life hacks, the people we admire and the travel destinations we adore...

Explore VB Edit

VB EDIT

Experience the Veronica Beard world through our eyes. This is everything we love: our inspirations and obsessions, favorite style tips and life hacks, the people we admire and the travel destinations we adore...

 

Explore VB Edit

 

VB EDIT

Experience the Veronica Beard world through our eyes. This is everything we love: our inspirations and obsessions, favorite style tips and life hacks, the people we admire and the travel destinations we adore...

 

Explore VB Edit

VB EDIT

Experience the Veronica Beard world through our eyes. This is everything we love: our inspirations and obsessions, favorite style tips and life hacks, the people we admire and the travel destinations we adore...

 

Explore VB Edit