General Manager, Boston



Position Type


The Role

Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.
The General Manager is responsible for maximizing sales, providing an exceptional shopping experience for the customer, and managing the store’s visual and operational standard, including the store’s shrink %, wage cost and Clienteling. The General Manager is responsible for staffing, training and developing high performance teams.


Creates an outstanding sales and Customer Service environment
Strives for sales excellence and results
Sets and evaluates weekly, monthly and seasonal goals for staff
Works with customers and models excellent customer service and Clienteling skills
Maximizes sales through strong floor supervision skills
Assesses store morale, monitors and praises positive associate performance, and resolves and documents performance issues promptly
Develops Sales Associates to be experts in the selling steps and client building through utilizing the Sales Training Programs and the Client Books

Networks in industry to recruit and hire high quality management and sales orientated associates
Fills all levels of open positions within the store in an urgent and timely manner
Ensures adequate staff is available to meet business needs – schedules accordingly
Follows company criteria properly hiring, reviewing, coaching and promoting Sales Associate and Assistant Managers
Administers company personnel programs including appropriate performance reviews, compensation and employment records
Ensure personnel are trained on product knowledge, selling skills and customer service to support the brand experience
Documents employee performance in a timely manner
Creates enthusiasm and excitement within store to motivate high performance teams

Protects store payroll by managing wage costs, salaries, and allowable hours
Controls company’s assets, i.e. key control, loss prevention measures, inventory paperwork and company standards of conduct
Strives for 100% accuracy and compliance in cash, inventory, fixtures and property

Execute floor-set and promotional directives; implements visual merchandising
Supervises the overall cleanliness and organization of the sales floor and backroom
Ensures store appearance and atmosphere supports and reinforces the brand image
Understands, supports and complies with all company policies and procedures

Ensure execution of effective merchandising strategies and directives
Ensure the selling floor is neat, clean, organized and reflects the correct visual image at all times
Ensure presentation of all displays, fixtures and all visual areas are reflective of current visual direction
Identify and communicate product concerns in a timely manner
Communicate inventory needs to support the business goals

Represents the fashion and style of Veronica Beard
Knowledge of current fashion trends and styles
Appreciation and demonstration of an overall finished fashion look


Ideal candidate must possess 3-5 years in the luxury business, strong team leadership, excellent customer service, interpersonal and communication skills required, energetic, outgoing, driven individual with an eye for women’s fashion and passion to succeed. Strong visual background, sound organization and operational skills
Minimum of 2 years retail Store Management position/experience in women’s apparel (or related field)
Ability to work flexible schedule including nights and weekends
Strong verbal and communication skills
Strong observation skills – identifying and assessing customer and employee behavior, reactions, and floor awareness
Ability to retain and utilize data, i.e. names, merchandise, information, policies and procedures
Ability to create a quality working environment that will encourage others to develop and excel
Foster a work climate that inspires mutual trust, respect, professionalism and teamwork to achieve goals

How to Apply

Please email with your resume, cover letter, and salary requirements and any other pertinent materials.
Please indicate the position you are applying for in the subject line.