THE VERONICAS

When we were designing the spring collection, we kept going back to three words: fashion, fun and fearless. The first is a given; it's what we do. Fun—it's the way we approach things. As for fearless, we wanted to celebrate the confidence of today's woman. 

You'll see this in our power suits and body-con dresses, in our bold palette and statement florals. You'll see it in our softer, more romantic styles coming later in March—A.K.A. Women's History Month. There's strength in femininity, too. And you'll definitely see it here, in our newly revamped online magazine, now named VB Edit—from our spotlight on the all-female skater group, GRLSWIRL, to our interview with models-slash-entrepreneurs Clémentine Desseaux and Mari Agory. And we've expanded our sizes from 00 to 24 to reach even more women. That’s not all: We’ve also teamed up with the ever-fearless Maria Sharapova and the National Association of Women Business Owners for our #VBGivesBack program. In our interview with the tennis star, she shares her tips to breaking down the barriers as a female businesswoman. 

But back to the word fun. We had fun designing this collection. And we hope you have fun wearing it. We’re women designing for women—we get it. When we slip into a new outfit, we want to feel good and express ourselves—and smile. —Veronica & Veronica