78 Greene Street: SoHo Guide

April 4, 2017

A behind the scenes look at our SoHo store.

We couldn't be more excited to call SoHo our newest home. With the doors open now at 78 Greene Street, we wanted to share some of our favorite spots in the neighborhood. From where to eat to the best manicure, here is our guide to our new zip code.

Veronica Beard SoHo

Our newest store is open in the heart of SoHo! Shop the latest collection plus products from our favorite designers and art from Voltz Clarke Gallery.

78 Greene Street


It wouldn’t be SoHo without a stop at Balthazar. Grab a coffee and croissant to go or get cozy in a red booth.
80 Spring Street

The Laundress

When your clothes need a little TLC, head to The Laundress’ flagship store!
199 Prince Street


Joe & The Juice

Get your coffee and juice fix here!
161 Prince Street / 67 Spring Street


Get everything you need for your next trip, all in one spot at luggage brand Away’s lifestyle store. Just don't forget to pack your Scuba Jacket!
39 ½ Crosby Street

New Museum

Head over to this Bowery museum when you’re in need of a little inspiration.
235 Bowery

Blue Ribbon Sushi

Another SoHo classic. Fresh fish is flown in daily from Japan.
119 Sullivan Street

McNally Jackson

For the latest releases, a good cup of coffee and one of the best magazine selections, head to this cool bookstore on Prince Street.
52 Prince Street



The chicest setting for your next manicure. Once the weather gets warmer, get a pedicure outside on the patio.
132 W Houston Street

Le Coucou

Tucked into the 11 Howard Hotel (another favorite spot!) Le Coucou is the spot for a fresh take on French cuisine.
138 Lafayette Street / 11 Howard Street

Tracy Anderson Method Studio

Technically in TriBeCa, this is still the only place we get our sweat on downtown! And don’t forget to stop by the café post-workout!
271 Church Street

Sant Ambroeus

Why would we open a store if it wasn’t within walking distance of a Sant Ambroeus?
265 Lafayette Street

Aurélie Bidermann

Conveniently located right next door to Sant Ambroeus, stop here for a mix of costume and fine jewelry.
265 Lafayette

Sant Ambroeus

$(‘’).html($(‘’).html().trim().slice(0, -1));var social = new Social();

Register to receive a notification when this item comes back in stock.

We will email you when this item is available