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Behind the Scenes

988 Madison Avenue: Upper East Side Guide

August 11, 2016

A behind the scenes look at our Madison Avenue store.

When it came to opening up our first store, it was all about location. We couldn’t imagine a better address than the corner of East 77th Street and Madison Avenue. (VSB had her very first NYC apartment across the street from our storefront and it’s a neighborhood that VMB calls home now.) There’s a lot to love on the Upper East Side (besides our store!) and we can’t wait to be in the neighborhood. Here are some of our favorite haunts.

Sant Ambroeus

For coffee, brunch, gelato, cocktails and everything in between, we spend a lot of time tucked into a booth at Sant Ambroeus. One block north of the store, pick up a coffee before our doors open.

1000 Madison Avenue

Bemelmans Bar at the Carlyle Hotel

This iconic bar is the perfect way to end a day spent on the Upper East Side. Full of those old New York vibes, you’ll be instantly transported by the Art Deco furniture and jazz music. Make sure you also check out all of the Harry Benson photographs around the Carlyle!
35 East 76th Street

Exhale

Shop, then sweat. Our upstairs neighbor will whip you into shape with a barre class. Best followed up with a massage.
980 Madison Avenue

The Mark Hotel

Situated opposite our store, The Mark is one of our favorite places to stay in the city.

25 East 77th Street

Assouline

Check into your room at The Mark and head over to Assouline to pick up read or two to enjoy during your stay.
25 East 77th Street

Three Guys Diner

A classic all-day diner that promises to have something for the entire family.
960 Madison Avenue

Aquazzura

If you only buy one pair of shoes here, make it the over-the-knee Giselle Boots (as seen in our fall lookbook)!
938 Madison Avenue

Bluemercury

Every beauty product you’ll ever need from all the brands you love (including Bluemercury’s own lines, M-61 and Lune+Aster), housed under one roof. If you have some extra time, schedule a spa appointment!
1311 Third Avenue

James Rosenquist, Brighter Than the Sun (1961) at Acquavella Galleries

Acquavella Galleries

Our friend Eleanor co-owns this gallery just up the street from our store. The current exhibition, Postwar New York: Capital of Avant-Garde, is a collection of work from artists James Rosenquist, Hans Hoffman, and Claes Oldenburg.
18 East 79th Street

Friendship bracelets, cool charms and a pink couch. If you’re in the mood for jewelry, head over to Aurélie Bidermann.
957 Madison Avenue

Lady M

Mille crepes. Need we say more?
41 East 78th Street

The Met Breuer

While the Met is super close to the store, we love the museums newest outpost, The Met Breuer for modern and contemporary art.
945 Madison Avenue

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us size bust waist hip
00, XS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
US SIZE SHOULDERS BUST WAIST HIP
00, XS 14.25 31.5 24 34
0, XS 14.5 32.5 25 35
2, XS 14.75 33.5 26 36
4, S 15 34.5 27 37
6, S 15.25 35.5 28 38
8, M 15.5 36.5 29 39
10, M 15.875 38 30.5 40.5
12, L 16.25 39.5 32 42
14, L 16.625 41 33.5 43.5
16, XL 17 42.5 35 45
18, 2XL 17 47 40 50
20, 2XL 17.5 49 42 52
22, 3XL 18 51 44 54
24, 3XL 18.5 53 46 56
 Jacket Size Dickey Size

00

00 - 14

0

00 - 14

2

00 - 14

4

00 - 14

6

00 - 14

8

00 - 14

10

00 - 14

12

00 - 14

14

00 - 14

16

16 - 24

18

16 - 24

20

16 - 24

22

16 - 24

24

16 - 24

us size bust waist hip
00, XS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
us size bust waist hip
00, XS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
us size bust waist hip
00, XXS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
 US SIZE WAIST HIP
23 23 34
24 24 35
25 25 36
26 26 37
27 27 38
28 28 39
29 29 40
30 30.5 41.5
31 32 43
32 33.5 44.5
15 36 46
16 38 48
18 40 50
20 42 52
22 44 52
us size waist hip
00, 24, XS 24 34
0, 25, XS 25 35
2, 26, XS 26 36
4, 27, S 27 37
6, 28, S 28 38
8, 29, M 29 39
10, 30, M 30.5 40.5
12, 31, L 32 42
14, 32, L 33.5 43.5
16, 15, XL 35 45
18, 16, 2XL 40 50
20, 18, 2XL 42 52
22, 20, 3XL 44 54
24, 22, 3XL 46 56
us size waist hip
00, 24, XS 24 34
0, 25, XS 25 35
2, 26, XS 26 36
4, 27, S 27 37
6, 28, S 28 38
8, 29, M 29 39
10, 30, M 30.5 40.5
12, 31, L 32 42
14, 32, L 33.5 43.5
16, 15, XL 35 45
18, 16, 2XL 40 50
20, 18, 2XL 42 52
22, 20, 3XL 44 54
24, 22, 3XL 46 56
 US SIZE EUROPE UK
5 35 3
5.5 35.5 3.5
6 36 4
6.5 36.5 4.5
7 37 5
7.5 37.5 5.5
8 38 6
8.5 38.5 6.5
9 39 7
9.5 39.5 7.5
10 40 8
10.5 40.5 8.5
11 41 9
 US SIZE BUST WAIST HIP TORSO
XS 32-34 24-26 34-36 58.5
S 34-36 26-28 36-38 60
M 36-38.5 28-30.5 38-40.5 61.5
L 38.5-41.5 30.5-33.5 40.5-43.5 63
XL 41.5-43 33.5-35 43.5-45 64.5
2XL 47 40 50 70

Conversion Guide

VB US NUMERIC

VB US/INTL ALPHA

IT

FR

UK/AU

CN

KR

00/24

XXS

34

32

2

150/72A

33

0/25

XS

36

34

4

155/76A

44

2/26

XS

38

36

6

160/80A

44-55

4/27

S

40

38

8

165/84A

55-66

6/28

S

42

40

10

170/88A

66

8/29

M

44

42

12

175/92A

77

10/30

M

46

44

14

175/96A

77

12/31

L

48

46

16

180/100A

88

14/32

L

50

48

18

185/104A

88

16/15

XL

52

50

20

190/108A

99

18/16

2XL

54

52

22

195/112A

-

20/18

2XL

56

54

24

200/116A

-

22/20

3XL

58

56

26

205/120A

-

24/22

3XL

60

58

28

210/124A

-

How to measure the body:

Size Guide Diagram

How to measure the body:

  1. Shoulders: measured from shoulder blade to shoulder blade
  2. Bust: circumference measured at the fullest part of the chest
  3. Waist: circumference measured at the smallest part of the waist
  4. Hip: circumference measured at the fullest part of the hips (or 8” down from the waist)
  5. Sleeve length: measured from the center of the back of the neck to the wrist
  6. Inseam: measured from the top of inside the leg to the ankle
Have questions about sizing? Contact Us.

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