Behind the Scenes

988 Madison Avenue: Upper East Side Guide

August 11, 2016

A behind the scenes look at our Madison Avenue store.

When it came to opening up our first store, it was all about location. We couldn’t imagine a better address than the corner of East 77th Street and Madison Avenue. (VSB had her very first NYC apartment across the street from our storefront and it’s a neighborhood that VMB calls home now.) There’s a lot to love on the Upper East Side (besides our store!) and we can’t wait to be in the neighborhood. Here are some of our favorite haunts.

Sant Ambroeus

For coffee, brunch, gelato, cocktails and everything in between, we spend a lot of time tucked into a booth at Sant Ambroeus. One block north of the store, pick up a coffee before our doors open.

1000 Madison Avenue

Bemelmans Bar at the Carlyle Hotel

This iconic bar is the perfect way to end a day spent on the Upper East Side. Full of those old New York vibes, you’ll be instantly transported by the Art Deco furniture and jazz music. Make sure you also check out all of the Harry Benson photographs around the Carlyle!
35 East 76th Street


Shop, then sweat. Our upstairs neighbor will whip you into shape with a barre class. Best followed up with a massage.
980 Madison Avenue

The Mark Hotel

Situated opposite our store, The Mark is one of our favorite places to stay in the city.

25 East 77th Street


Check into your room at The Mark and head over to Assouline to pick up read or two to enjoy during your stay.
25 East 77th Street

Three Guys Diner

A classic all-day diner that promises to have something for the entire family.
960 Madison Avenue


If you only buy one pair of shoes here, make it the over-the-knee Giselle Boots (as seen in our fall lookbook)!
938 Madison Avenue


Every beauty product you’ll ever need from all the brands you love (including Bluemercury’s own lines, M-61 and Lune+Aster), housed under one roof. If you have some extra time, schedule a spa appointment!
1311 Third Avenue

James Rosenquist, Brighter Than the Sun (1961) at Acquavella Galleries

Acquavella Galleries

Our friend Eleanor co-owns this gallery just up the street from our store. The current exhibition, Postwar New York: Capital of Avant-Garde, is a collection of work from artists James Rosenquist, Hans Hoffman, and Claes Oldenburg.
18 East 79th Street

Friendship bracelets, cool charms and a pink couch. If you’re in the mood for jewelry, head over to Aurélie Bidermann.
957 Madison Avenue

Lady M

Mille crepes. Need we say more?
41 East 78th Street

The Met Breuer

While the Met is super close to the store, we love the museums newest outpost, The Met Breuer for modern and contemporary art.
945 Madison Avenue

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