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Breast Cancer Awareness: VB Agenda

#VBGivesBack Day on Tuesday, 10/22

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On Tuesday, October 22, we celebrated our first-ever #VBGivesBack Day in honor of National Breast Cancer Awareness Month. All day long, across all Veronica Beard boutiques—in addition to donating 10% of total in-store sales to the Breast Cancer Research Foundation—we hosted an exclusive trunk show with Who Shirt Company, founded by breast cancer champion Libby Haan, who designs every top with a built-in shelf bra. Haan herself has a connection to BCRF: Her company, inspired by her own post-mastectomy experience and the desire to be comfortable in her own clothes, donates $5 to the nonprofit for each shirt sold.

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There's more…

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As the Veronicas mentioned in their Editors' Note, #VBGivesBack Day was all about celebrating the incredible advancements made in breast cancer treatments as well as the inspiring women thrivers who are here today because of them. Here, at VB, we are about family and we are about community. So we also invited an extraordinary circle of woman, all of whom have been affected by breast cancer and have built something positive from the experience, to host special events at select stores. They're movers and shakers, entrepreneurs and mothers… Meet these inspiring women below.

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10/22 Events

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MIAMI
Veronica Beard | 9700 Collins Avenue, Bal Harbour

Host:
Kinga Lampert, Breast Cancer Research Fund Co-Chair

What does 10/22 mean to you?
KL:
The only thing that stands between today and finding a cure for breast cancer is funding, which is why having Veronica Beard’s support in-stores on 10/22 and throughout the month on veronicabeard.com is so meaningful. The money we raise will be put to work to fund the best and brightest minds in science around the world. Thanks to the partnership with VB we are also able to bring awareness to the huge impact that scientific research has made in the fight against breast cancer.

Below: Kinga Lampert in the Lasanna dress

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NEW YORK — SOHO
Veronica Beard Soho | 78 Greene Street, New York

Host:
Libby Haan, Founder of Who Shirt Company

Why is it important to share your story?
LH:
Speaking out, with all the vulnerability it takes, throws open the curtains, opens the window to let light and air into what can be an incredibly frightening moment. If I or anyone speaks of their story, it lets others know you can move through a terror-filled experience with grace, fear, love, uncertainty, laughter and humanity—all at the same time.

Below: Libby Haan, left, in the Empire dickey jacket and her twin sister Amanda, wearing Who's new cashmere collection

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NEW YORK — MADISON
Veronica Beard Madison | 988 Madison Avenue, New York

Host:
Lisa Harbert, BCRF Advisory Board Member, founder of Cancer Sucks Handbags and Splash Mixers Partner

Why is it important to share your story?
LH:
One of most frightening aspects of the cancer experience is that one day you are living a wonderful, care-free life then the next day you find yourself in a life or death struggle. So while you’re battling for survival, you also feel a massive responsibility to help other women understand this disease or help them get through it when it impacts them.

Below: Lisa Harbert in the Empire dickey jacket

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Lisa Harbert in the Empire dickey jacket

Fun fact: The pink ribbon is a symbol for breast cancer awareness thanks to Evelyn Lauder and former Self editor Alexander Penney

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NEW YORK - Americana Manhasset
Veronica Beard | 2110G Northern Boulevard, New York

Hosts:
Amos Nevin and Liz Swenson, Philanthropists and Community Leaders

Finding your community—what impact does it make?
AN:
Being part of a community made all the difference in the various stages of my journey. Upon diagnosis, the outpouring of support gave me strength to persevere. The continued support after my double mastectomy gave me the ability to rest and recover while my children were fed and driven around by the women in my community. Years later, the scars remain, both mental and physical. There are women who continue to inquire, encourage and love me, remind me of my beauty, courage, and bravery. These scars never go away but remind us of our battle, the mental and physical war we fought. I found courage to be brave—courage that I never knew I had and one that the community reminds me I own.

Below: Amos Nevin, right, wearing the Melinda sweater and Beverly high-rise flare

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Fun fact: The Who logo is an Athenian owl, which stands for wisdom and courage

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LOS ANGELES
Veronica Beard | 8471 Melrose Place, Los Angeles

Host:
Stephanie Sperber, CEO of White Space Entertainment and President of Imagine Entertainment’s Kids & Family

Finding your community—what impact does it make?
When I was diagnosed as a single mother with a five-year-old daughter, my community of amazing friends saw me through some very difficult times. I also found a larger community fighting this disease—a community of doctors and nurses, survivors, and of course the researchers and dedicated staff of BCRF that spend every day fighting to end breast cancer. Having Veronica Beard as a part of this strong, supportive and selfless community is wonderful and I thank them for their commitment.

Below: Stephanie Sperber, far right, and guests

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