How did you first meet and begin working together?
We met on a blind-date-girlfriend-set-up-weekend! A mutual friend of ours really thought we would hit it off and we did! We were friends for many years before we started FINERY. We always wanted to work together, because we love each other’s sensibilities strengths and weaknesses. We complete we.
What inspired you to start FINERY?
We had a lot of bad ideas for companies before we started FINERY. We came up with the idea because we were using all kinds of software to help us cull our travel, banking, music, etc., but there was nothing available for our wardrobes – and a woman will spend more on her wardrobe than she does her education. We knew there needed to be something available for women to monitor what they have, what they spend and what they can make off of their clothes. There hadn’t been a lot of tech coming out of our closets, so we knew there was a major need here and if the software already existed to do these things for our banking, music and travel, then why didn’t it work for wardrobes?
Tell us how FINERY makes getting dressed (and shopping) easier:
When you have your entire wardrobe on your phone without having to lift a finger it makes deciding what to wear or pack a thing to do in between meetings, in a carpool or with friends. You no longer have to be sitting there in your closet full of clothes saying, “I have nothing to wear.” Also, having access to your real wardrobe while you are shopping for new things is key. You can finally see what you have while deciding what you want. And our newest feature will actually show you styled looks for the items you have in your wardrobe, so now you don't’ even have to think. Here’s how it works:
1. You buy something online.
2. We automatically add it into your wardrobe.
3. Depending on the item (we don’t do accessories), we send you 10 styled looks for your item.
4. We’ll tell you when you need to return your item, so you don’t miss the deadline.
5. We’ll also tell you when anything you’ve added to your shopping wishlist (all in one place on FINERY) goes on sale.
6. If you’re the creative type, you can make outfits and pack yourself with our in-closet outfit building tools!
Download the FINERY App here!