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Dynamic Duo: Mama & Tata

January 24, 2017

Business partners, mothers & friends. These are the women we are inspired by. Meet this month's Dynamic Duo.

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Meet Candice and Jenna, the founders of blog Mama & Tata. These sisters are changing the conversation about motherhood by providing daily tips and interviews that cover everything from style to wellness for you and your children.

Read their interview below and check out how they are wearing their favorite Veronica Beard styles.

What inspired you to start your own business?

Candice: We craved spending more time together.Growing up, we were best friends and did absolutely everything together, and then adult life happened and between thehusbands and children, the life you create makes it impossible to spend the same quality time together.We knew whatever we were going to do, we were going to be partners and it would allow us to productively be together on a daily basis.We both were born and raised in NYC and felt like we were notoriously the experts on all the best resources out there, so it was natural for us to start this life and style website to help women, especially Mamas, navigate through this city!

Jenna: Starting a business was inspired by what is most important to me—family. When I became pregnant, which was my most exciting and happiest surprise, I was curious about so many aspects of motherhood. I had so many unanswered questions about nursing, sleep training, baby clothing, baby products, educational development, and the list goes on. I have always enjoyed exploring and researching my endless curiosities, and I knew so many new mothers would have my same questions, and I wanted to be their resource as well. I wanted our highly-curated platform to be a trusted place for advice and to provide our audience with open access to our sisterly bond and exchange that has been invaluable to me as I become a new mom.

Describe Mama & Tata in three words:

Candice: Inspiring, informative, cohesive.

Jenna:
Family, style, and well-being.

Running a business with my sister is like…


Candice:
The best decision I have ever made!It's exactly like when we were kids, we agree, we disagree, but in the end we always communicate and end up on the same page.

Jenna: A dream where I get to collaborate and brainstorm ideas with my best friend on daily basis.

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Best advice you’ve ever received:


Candice:
Live from love, not from fear.
Jenna: Always focus on the positives in life, have belief and confidence in yourself and give your all.

One thing Jenna taught me about style:

Jenna taught me how to look great wearing relaxed, casual, comfortable clothing.She never sacrifices comfort for beauty.Jenna always has the chicest sneakers and sweats, and makes casual appear a bit fancy!

One thing Candice taught me about style:

Candice taught me how to accessorize an outfit. She always finds the best vintage necklaces orearrings to give any outfit a pop and make it interesting.

Your number one tip for a new mom:


Candice:
Do not feel guilty devoting some time to yourself everyday!A happy mom is the best mom!

Jenna: Don't overbuy prior to becoming a mom, get the essentials but then try out the products and see what works for you and your baby. Also, my other piece of advice is that all babies move at different paces so don't get hung up on comparisons. My baby slept consistently through the night at almost four months, but every baby is different.

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How do you balance family life with work?


Candice:
I sort of mix the two! I found that the only way for me to really enjoy what I am doing in business, is if I include my children, so it's a true labor of love. We get to go around researching all the best new activities, restaurants, shops, farms, etc and it's exciting for all of us. On days when they are in school, and I have to shoot without them, I feel like something is missing. At 5PM everyday I make sure to turn my phone off, sit for dinner and have true family time for the evening with no interruptions.

Jenna: I balance work and family by working during naps and at night when my baby is asleep for the night. I try to work around my baby's sleep schedule so I maximize my time with him. since he is so young and I am a new mom, I don't want to miss out on any time with him!

Who would play the two of you in a movie?


Candice:
You've stumped me! I guess the sisters in knocked up!? One is understated, practical and more low key, while the other is a hilariously vocal mom of 2, and fighting to stay a young, hot babe!

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us size bust waist hip
00, XS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
US SIZE SHOULDERS BUST WAIST HIP
00, XS 14.25 31.5 24 34
0, XS 14.5 32.5 25 35
2, XS 14.75 33.5 26 36
4, S 15 34.5 27 37
6, S 15.25 35.5 28 38
8, M 15.5 36.5 29 39
10, M 15.875 38 30.5 40.5
12, L 16.25 39.5 32 42
14, L 16.625 41 33.5 43.5
16, XL 17 42.5 35 45
18, 2XL 17 47 40 50
20, 2XL 17.5 49 42 52
22, 3XL 18 51 44 54
24, 3XL 18.5 53 46 56
 Jacket Size Dickey Size

00

00 - 14

0

00 - 14

2

00 - 14

4

00 - 14

6

00 - 14

8

00 - 14

10

00 - 14

12

00 - 14

14

00 - 14

16

16 - 24

18

16 - 24

20

16 - 24

22

16 - 24

24

16 - 24

us size bust waist hip
00, XS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
us size bust waist hip
00, XS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
us size bust waist hip
00, XXS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
 US SIZE WAIST HIP
23 23 34
24 24 35
25 25 36
26 26 37
27 27 38
28 28 39
29 29 40
30 30.5 41.5
31 32 43
32 33.5 44.5
15 36 46
16 38 48
18 40 50
20 42 52
22 44 52
us size waist hip
00, 24, XS 24 34
0, 25, XS 25 35
2, 26, XS 26 36
4, 27, S 27 37
6, 28, S 28 38
8, 29, M 29 39
10, 30, M 30.5 40.5
12, 31, L 32 42
14, 32, L 33.5 43.5
16, 15, XL 35 45
18, 16, 2XL 40 50
20, 18, 2XL 42 52
22, 20, 3XL 44 54
24, 22, 3XL 46 56
us size waist hip
00, 24, XS 24 34
0, 25, XS 25 35
2, 26, XS 26 36
4, 27, S 27 37
6, 28, S 28 38
8, 29, M 29 39
10, 30, M 30.5 40.5
12, 31, L 32 42
14, 32, L 33.5 43.5
16, 15, XL 35 45
18, 16, 2XL 40 50
20, 18, 2XL 42 52
22, 20, 3XL 44 54
24, 22, 3XL 46 56
 US SIZE EUROPE UK
5 35 3
5.5 35.5 3.5
6 36 4
6.5 36.5 4.5
7 37 5
7.5 37.5 5.5
8 38 6
8.5 38.5 6.5
9 39 7
9.5 39.5 7.5
10 40 8
10.5 40.5 8.5
11 41 9
 US SIZE BUST WAIST HIP TORSO
XS 32-34 24-26 34-36 58.5
S 34-36 26-28 36-38 60
M 36-38.5 28-30.5 38-40.5 61.5
L 38.5-41.5 30.5-33.5 40.5-43.5 63
XL 41.5-43 33.5-35 43.5-45 64.5
2XL 47 40 50 70

Conversion Guide

VB US NUMERIC

VB US/INTL ALPHA

IT

FR

UK/AU

CN

KR

00/24

XXS

34

32

2

150/72A

33

0/25

XS

36

34

4

155/76A

44

2/26

XS

38

36

6

160/80A

44-55

4/27

S

40

38

8

165/84A

55-66

6/28

S

42

40

10

170/88A

66

8/29

M

44

42

12

175/92A

77

10/30

M

46

44

14

175/96A

77

12/31

L

48

46

16

180/100A

88

14/32

L

50

48

18

185/104A

88

16/15

XL

52

50

20

190/108A

99

18/16

2XL

54

52

22

195/112A

-

20/18

2XL

56

54

24

200/116A

-

22/20

3XL

58

56

26

205/120A

-

24/22

3XL

60

58

28

210/124A

-

How to measure the body:

Size Guide Diagram

How to measure the body:

  1. Shoulders: measured from shoulder blade to shoulder blade
  2. Bust: circumference measured at the fullest part of the chest
  3. Waist: circumference measured at the smallest part of the waist
  4. Hip: circumference measured at the fullest part of the hips (or 8” down from the waist)
  5. Sleeve length: measured from the center of the back of the neck to the wrist
  6. Inseam: measured from the top of inside the leg to the ankle
Have questions about sizing? Contact Us.

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