
Sana Clegg with her son, Hunter
Family Focus
Sunny with an A's Sana CleggMini Master Class: Homeschooling
Q&A
When I was pregnant with my third child, I realized there were very few high-end pajama brands that also had great quality and none were made in the USA—the existing products didn’t seem worth the money. It was really hard to find the right sizes in children’s sleepwear due to the snug-fitting regulations. My New York City mom friends were my target customers and after speaking to many of them and analyzing my own needs and desires about my children’s sleepwear needs, I realized that everyone wanted high-grade organic cotton, lots of stretch, long-lasting, and preferably made in America products. Most children’s pajamas are produced in Latin American countries and Asia, and thus we don’t really know if stringent environmental and chemical regulations are followed. In addition, many European brands are prohibited in the United States since they don’t follow the US federal guidelines for children’s sleepwear. Thus, there was a demand for niche luxury sleepwear in the children’s industry and Sunny with an A was born… along with my son, Hunter!
When I met my husband while working at an investment bank, he looked at my name tag and said, “How do you pronounce your name?” Not a great line! I responded, “It’s Sana but pronounced 'Sunn-ah' like 'Sunny with an A'". He replied, that would be “Sunnya.” Needless to say, it took him a long time to get me to go on a date with him but “Sunny with an A” became our “how we met” story. And so, when it was time to launch a children’s pajamas brand and all of my marketing research pointed to choosing a unique, made-up name—“Sunny with an A,” utilizing the sun imagery, was perfect!
After 5 years on Wall Street, I made a sudden career pivot into fashion public relations. I started with Valentino and the rest was another five years of many fun brands and loads of fun! After a few years in the fashion whirlwind of a world, the idea of starting my own business became an obsession for me. Then I became a mom and the two worlds married with the creation of a new brand of children’s sleepwear. I have been incredibly lucky that many of my fashion PR contacts had also become parents, aunts, uncles, etc. so when I sent them emails with images and info on launching my company, the response was fantastic. We had coverage in InStyle, Harper’s Bazaar, Vanity Fair, Glamour, Quest, all fairly quickly. And soon the Kardashian kids were wearing them on Instagram—it paid to do a lot of celebrity PR in the past! The initial response was fabulous and I was so grateful for the support!

The Sunny with an A collection in action