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Gregg Renfrew, Founder & CEO of Beautycounter

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Gregg Renfrew is a pioneer in the clean beauty movement—the founder and CEO of Beautycounter launched the company eight years ago, when there wasn't a ton of focus on safe, non-toxic skincare and cosmetics. But she believed in herself, and her mission, and trailblazed the path forward. "Women tend to second-guess themselves," she says Renfrew, who's a passionate advocate for cosmetic reform in D.C. "I trust my gut."

It's not the first time Renfew's gone with her instincts, either—she's a serial entrepreneur, who previously founded The Wedding List (which was later snapped up by none other than Martha Stewart). Here, we talk the wife, mother, and celebrated businesswoman on her work weapons, life hacks and letting go of the idea that women need to be good at everything.

Gregg Renfrew in the Pyle dickey jacket and Gilda shirt

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My Hustle

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My hustle...
You show up. Every. Single. Day.

What got me started...
In 2006, I watched the film An Inconvenient Truth and was simultaneously watching my loved ones deal with significant health issues. I started to connect the dots: What was detrimental to the earth was also detrimental to human health. It was a wake-up call for me. I started to make sweeping changes in my life, but when it came to personal care and beauty products, I could not find products that not only met my high standards but were also made with ingredients safer for my health. I felt people were being asked to compromise their health in the name of beauty, and I wanted to do something about it so, I created Beautycounter.

What clears my head...

When in doubt, I...
Trust my gut. Women tend to second-guess themselves.

Greatest challenge—and how I overcame it...
This goes for all women, not just me: the expectation that we need to be good at everything

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how i make it happen

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3 morning musts...
1. Work out
2. Drink lots of water
3. Earl grey tea with homemade almond milk

3 life hacks...
1. Voice texting
2. Ruthless prioritization of your time
3. Delegate, at work and at home

3 secret work weapons...
1. My Sugar Paper notebook
2. Having direct conversations
3. Knowing your strengths

Personal talisman...
My gold bracelet with the names of my three children on it

Best advice received...
You are the cake; everything else is the icing.

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My Style

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Favorite wardrobe hack...
Double-sided sticky tape

My wardrobe MVP...
A good pair of denim and a navy blazer

What I would tell my younger self about getting dressed…
Hurry up!

Wearing Veronica Beard makes me feel…

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My Recharge

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What I'm reading/listening to/binging...
Binging Clickbait on Netflix, just finished reading Malibu Rising, listening to 8TEEN by Khalid

Beauty/self-care must-haves...
Beautycounter Dew Skin Tinted Moisturizer, Beautycounter All Bright C Serum, lots of water

Favorite thing to do...
Take a bath every night

Favorite thing to make...
Scratch pancakes for my kids

One mover and shaker I admire...
Jennifer Garner

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Shop the Looks

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