#MAKEITHAPPENPritika Swarup, Founder & CEO of Prakti Beauty
Growing up, I—along with so many women of color—almost never saw someone who looked like us in magazines. This never made sense to me. Their pages were supposed to be windows to the world, representative of our society, yet they were anything but. Flash forward to being 17 years old and the only Indian model in New York, where a clear lack of inclusivity and true representation of global beauty disturbed me to my very core. I knew that I had an opportunity and responsibility to change the narrative. I made a mark in front of the lens, but that wasn’t enough. I needed to do more to make an impact on the industry for ALL women, and especially for young girls today.
Meditation and a walk through Central Park.
Go with my gut.
I have a very specific vision for each aspect of the brand, so the biggest challenge was staying true to that as the brand development progressed. There were times when we started to deviate from the original concepts as the team grew larger, and I had to pull us back and reiterate what we set out to do. I am adamant about sticking to my vision and remaining authentic through and through.
how i make it happen
I start my day with stretching, meditation, and setting my intention for the day. It’s very important for me to have some time to myself in the morning because everything usually comes at me at once when the clock strikes 8:30 AM.
Manifest your goals into existence. Never quit on something you are passionate about. Keep your cool when things don’t exactly go your way (most of the time they won’t, but how you respond determines your path).
Organize day-to-day routines and tasks. Prioritize what’s most important to you. Visualize the steps necessary to reach your dreams.
There have been so many moments when I look at all of the work in front of me from my various involvements and I’m, like, "Where do I start?" The best piece of advice I was given was to look at everything all at once, and focus on the most important, immediate items. It’s also important to stay present in the moment and give 100% to every single thing I do.
Combine a couple of simple, classic pieces with a few trendy pieces. Balance even with your outfits is key.
I don’t have one wardrobe MVP, but I love layering sweaters and jackets. I also love my Giuseppe Zanotti black combat boots—I’ve had them for years and still can’t get enough.
What I would tell my younger self about getting dressed...
Get dressed to feel your best. It’s not about what others think about your appearance. The only thing that matters is how you feel about yourself and being comfortable and empowered to go out and conquer the day.
Wearing Veronica Beard makes me feel...
I love to read to disconnect from work which can be hard for me to do especially as an entrepreneur. Right now I’m reading Great Expectations and Stealing Fire.
Prakti Beauty’s PritiPolish Instant Glow Exfoliator, Aquaphor, cream cleanser, moisturizer, and sunscreen.
I love to write in my journal to reflect on everything that happened throughout the day—the good and the bad. I strive to improve and learn every day, so I take at least ten minutes to do this exercise.
I love when we have Mexican night at home—chicken fajitas are my favorite!
I admire Mindy Kaling for being one of the first to break through Hollywood’s typical stereotype of the Indian woman, owning her heritage the way she wants to, and being a badass at all times.