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The Veronicas

#WHATSYOURSUPERPOWER

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When the Veronicas first launched the company with the dickey jacket in 2010, they called it the Wonder Woman cape—it was their costume change on the go, their uniform to take on the world…Today is a full-circle moment – the official launch of WONDER WOMAN™ x Veronica Beard!

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But this collection is about you—the superheroes who suit up every day and make it happen. We're calling on you to share your superpower--that thing you tap into when you're running on empty. All women have a superpower—show us yours! (A cheatsheet on how is below.)

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Here, we chat with the Veronicas about their superpowers and the essentials in their slay-the-day, superhero kits.

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Q&A

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My superpower is…
VMB: Optimism & positive energy! Good things happen when you have a positive outlook!
VSB: My faith in things working out as they should, my hustle and my decisiveness. 

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The essentials in my superhero kit…
VSB: Caffeine, my cape (AKA my navy Miller Dickey jacket), great jeans, heels, undereye concealer, my husband and my kids. 
VMB: Gratitude! Also my 5 kids in tow (together we are a force), 2 pairs of sunglasses and red lipstick just in case!

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I feel most powerful when…
VMB: I’m dressed well and ready to slay dragons all day.
VSB: When I’m in a creative zone doing what I love. 

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My personal superhero is…
VSB: My mom, the High Priestess of hustle.
VMB: My mom. She keeps us all grounded and I know she believes in me! Oh, and she looks like Lynda Carter!

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#WhatsYourSuperpower?

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WHAT:
Show us your superpower, the thing you tap into when you’re running on empty, that allows you to save the day. Perhaps you're the ultimate multitasker—or a fierce negotiator? Maybe you move at the speed of light... when in mom mode? Or do you have organization skills that put Marie Kondo to shame?
 
HOW: 
 1. Take a selfie or a photo that represents your superpower
2. Create a post or Story on Instagram and add the collab’s official IG stickers
3. Don’t forget to tag @veronicabeard and #WHATSYOURSUPERPOWER​

CALLING ALL NEW YORKERS:
Spot a bus stop or wild posting in the street with our WW x VB ads? Take a selfie there and do it that way! (Spoiler alert: They're in Soho, West Village, Chelsea and the UES.)

@livvperez for the #WHATSYOURSUPERPOWER campaign

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discover more on VB Edit

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