Tell us about the name change from Baby Buggy to GOOD+ Foundation, how did this come about?
Jessica Seinfeld started Baby Buggy 16 years ago in New York City to help children in need after 9/11.As our organization grew, our old name, Baby Buggy, seemed out of step with what the organization was becoming. The new name, GOOD+ Foundation, represents our unique model, which is to pair critical goods – like diapers, car seats and cribs – with services that reward a family’s participation in programs that help improve their lives and raise them up out of poverty. Through the goods PLUS the services GOOD+ now helps serve the whole family, not just babies.
What is the mission of GOOD+ Foundation?
Our mission is to help families in need. We partner with a network of programs to pair our donated goods with their family services. Our goods incentivize parents to enroll in programs, designed to give them the tools to get a job, earn their GED, or put a roof over their children’s heads.
How did you first get involved with the organization?
After I had my first daughter, I was living in New York, feeling overwhelmed with all of the baby stuff flooding into our apartment. A friend told me about Jessica’s foundation and how it would be a great way to declutter and get it all out of my house. What she really meant was that I needed to get out of the house.
I called GOOD+ to arrange a pick-up for my donations and asked if they would take a volunteer. As soon as I walked into the New York warehouse, I knew I was in the right place. I had entered recycling heaven! That first glance at the stacks of strollers, diapers, winter coats and gently-used clothes and toys made a lasting impression on me.
I knew how powerful that visual was and that one day, it would be a great way to get my children to understand the power of giving.As I spent more time helping, I realized how lean and effective the foundation is. It spurred me to want to help more and convince friends to get involved. I am proud to be both a “friend” of GOOD+ and a member of its board of directors.