People always ask us, "What are the Veronicas like?" We can tell you that while they share a name—and a vision for the brand—they have two very different personalities. Veronica Swanson Beard's style veers cool, classic and chic while Veronica Miele Beard is more eclectic and edgy, with a touch of rock 'n' roll. The former loves interiors; the latter, travel. But don't just take our word for it—hear it from the sisters-in-law themselves. We sat down with the two and grilled them on everything from family and their NYC loves to career advice and what it's like to work together.
You’ve been designing Veronica Beard together for almost a decade—what has it been like?
VSB: “We would not be where we are today if there weren’t two of us. Our two perspectives are what make this brand so unique and genuine. While we don’t always agree on every minute decision or design detail, we are always aligned on the big picture and having each other makes our successes that much more rewarding.”
VMB: “I don’t have any sisters, so Veronica is my only sister. With two of us, we can divide and conquer, which is a lifesaver when balancing our own kids and family lives.”
What’s the greatest lesson you’ve learned along the way?
VSB: “Your biggest failures can become your greatest successes. You can’t let a setback stop you because there’s so much to learn from each roadblock. You need to be patient with yourself and recognize setbacks as part of the growth process and not as failures.”
VMB: “We’ve learned how to manage time better. We’re juggling so many things, so we’ve got to keep it moving and think of the big picture. You can’t get caught up in the weeds on something that doesn’t impact the greater good of the business.”
