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Veronica Beard x I Love NY

Our Tribute to our Hometown

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In celebration of our 10-year anniversary and our love and belief in the place where we started our brand, we’ve now launched the limited-edition I Love NY dickey jacket. Now, more than ever, we need to stand together and rally behind the state we call home. And this exclusive style is our tribute to our hometown.

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We collaborated with artist Carly Beck, who hand-painted our iconic Miller Dickey Jacket, which features the I Love NY logo—originally designed by Milton Glaser—on its back.

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One

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Here, we sit down with the Veronicas on their favorite places in New York and where they'd love to go next within the state. 

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What's one place in NY you absolutely adore and tell everyone to visit/experience? 

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VSB: Being on the water—I love seeing New York by boat and taking in the views.

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VMB: Bemelmans Bar at the Carlyle Hotel. One of NYC’s hidden gems. 

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Where to next? Tell us a bit about a place in New York you haven't been to yet and would love to visit. 

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VSB: I can't wait to visit the Adirondacks with my family.

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VMB: Coney Island!!! 

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“I Love NY is a badge of love and honor that has been worn by New Yorkers for decades. Now more than ever we need to stand together and rally behind the state we call home. The I Love NY Veronica Beard jacket is our way of showing support for our industry and NY. Some people wear their heart on their sleeve, we want to wear it on our backs.” – Veronica & Veronica

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SHOP THE JACKET

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Discover More on VB Edit

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