Beauty Tips
Switch2Pure's Estela Cockrell on Skincare Dos & Don'ts
Clean beauty—it's all the buzz now, but for former attorney Estela Cockrell, it's a topic she's been passionate about for years. Having dealt with an autoimmune disease, Cockrell wanted to help others in the same or similar situation by being the trusted source for all things clean beauty, wellness and beyond. Enter Switch2Pure, a performance-based clean skincare collection that promises natural and effective solutions. Here, we chat with the beauty entrepreneur and get her insider tips.
What's your morning beauty routine?
I always wash in the AM with our BRIGHT + SHINE Gel Cleanser and use our Konjac Sponge to gently exfoliate. It is critical for your serum to penetrate and that won’t happen unless you remove the dead skin cells you created overnight. From there I use BE GLOWY—our hyaluronic spray serum. After this, I spot treat with WELL & GLOW, our rejuvenating facial oil that is a clean alternative to retinol. If I need to, I will double down on serums for an extra pop. I finish with a lovely BB cream and highlighter, and I never leave the house without a good lip gloss! I also always make sure to spray BE GLOWY throughout the day because it really helps me stay hydrated, bright, and refreshed (even after a long day of work or a sweat session).
I always wash in the AM with our BRIGHT + SHINE Gel Cleanser and use our Konjac Sponge to gently exfoliate. It is critical for your serum to penetrate and that won’t happen unless you remove the dead skin cells you created overnight. From there I use BE GLOWY—our hyaluronic spray serum. After this, I spot treat with WELL & GLOW, our rejuvenating facial oil that is a clean alternative to retinol. If I need to, I will double down on serums for an extra pop. I finish with a lovely BB cream and highlighter, and I never leave the house without a good lip gloss! I also always make sure to spray BE GLOWY throughout the day because it really helps me stay hydrated, bright, and refreshed (even after a long day of work or a sweat session).
And your evening routine?
I usually do an oil cleanse to remove all the impurities and makeup from the day. I follow this with the same cleanser, exfoliation, and serum spray from my AM routine. From there, I use a lovely eye cream by Fit Glow. I finish by applying the facial oil from my morning routine, and use a Gua Sha tool or a Crystal Roller to really let it penetrate the skin.
I usually do an oil cleanse to remove all the impurities and makeup from the day. I follow this with the same cleanser, exfoliation, and serum spray from my AM routine. From there, I use a lovely eye cream by Fit Glow. I finish by applying the facial oil from my morning routine, and use a Gua Sha tool or a Crystal Roller to really let it penetrate the skin.
The one product you can't live without…
BE GLOWY, the hyaluronic spray serum. It’s like a cappuccino at 8 AM or at 3 PM. Or even after dinner. It never feels wrong!
BE GLOWY, the hyaluronic spray serum. It’s like a cappuccino at 8 AM or at 3 PM. Or even after dinner. It never feels wrong!
Skincare Dos & Don'ts
DO: Use clean skincare. It really is as important as eating well and exercising. Trust me on this one.
DO: Exfoliate! Physical and chemical exfoliations are critical to a glowy finish.
DO: Keep it simple with the right line up. You don’t have to use an 8-step beauty routine, but what you DO have to have are the correct steps. Cleanse, nourish, hydrate, and moisturize specific to your skin type. And don’t forget to exfoliate!
DO: Use a beauty tool like our Gua Sha (often called the Eastern Facelift) to sculpt, tone and firm the skin. Our Crystal Roller is another fabulous tool that works to depuff, allow for greater product penetration and provides a quick lymphatic facial massage.
DO: Get your routine down pat and make it EASY. Consistency is KEY.
DO: Exfoliate! Physical and chemical exfoliations are critical to a glowy finish.
DO: Keep it simple with the right line up. You don’t have to use an 8-step beauty routine, but what you DO have to have are the correct steps. Cleanse, nourish, hydrate, and moisturize specific to your skin type. And don’t forget to exfoliate!
DO: Use a beauty tool like our Gua Sha (often called the Eastern Facelift) to sculpt, tone and firm the skin. Our Crystal Roller is another fabulous tool that works to depuff, allow for greater product penetration and provides a quick lymphatic facial massage.
DO: Get your routine down pat and make it EASY. Consistency is KEY.
DON’T: Use mass-marketed products loaded with synthetics, toxins and such. They contribute to your body’s overall toxin burden and they aren’t helping your anti-aging efforts, either.
DON’T: Don’t believe every influencer out there. Pick a few trusted sources—we’d be honored if it was us!
DON’T: Don’t wait until sun spots and hormones play a role in skin texture and pigmentation. Start early. Wear sunscreen.
DON’T: Don’t contribute to our worldwide overuse of plastic. Support brands who care about recyclable and biodegradable materials. We’re proud to use eco-conscious packaging for our products!
DON’T: You can’t expect to barely pay attention to your skin and then expect it to glow and love you back. Your skin is like a plant. Be smart. Nourish it. Feed it and give it the attention it needs. It will pay you back and then some.
DON’T: Don’t ignore your gut. The true glow comes from within. So prioritize your immune system and feed that gut.
DON’T: Do heat-based treatments and aggressive peels without the guidance of an experienced skincare specialist. Heat can be particularly damaging to darker skin tones.
DON’T: Don’t believe every influencer out there. Pick a few trusted sources—we’d be honored if it was us!
DON’T: Don’t wait until sun spots and hormones play a role in skin texture and pigmentation. Start early. Wear sunscreen.
DON’T: Don’t contribute to our worldwide overuse of plastic. Support brands who care about recyclable and biodegradable materials. We’re proud to use eco-conscious packaging for our products!
DON’T: You can’t expect to barely pay attention to your skin and then expect it to glow and love you back. Your skin is like a plant. Be smart. Nourish it. Feed it and give it the attention it needs. It will pay you back and then some.
DON’T: Don’t ignore your gut. The true glow comes from within. So prioritize your immune system and feed that gut.
DON’T: Do heat-based treatments and aggressive peels without the guidance of an experienced skincare specialist. Heat can be particularly damaging to darker skin tones.
Veronica Beard ♡ Switch2Pure — Event Listing
Have more clean-beauty questions? Meet Cockrell in person at a Veronica Beard store this month—plus, enjoy immersive skin demos, bonus anti-aging tips and CBD giveaways! See below for the when and where...
DALLAS
Veronica Beard | 44 Highland Park Village
When: Wednesday, 2/19, 11 AM – 1 PM
Veronica Beard | 44 Highland Park Village
When: Wednesday, 2/19, 11 AM – 1 PM
NEW YORK – SOHO
Veronica Beard | 78 Greene Street
When: Thursday, 2/20, 5 PM – 7 PM
Veronica Beard | 78 Greene Street
When: Thursday, 2/20, 5 PM – 7 PM
NEW YORK – UPPER EAST SIDE
Veronica Beard | 988 Madison Avenue
When: Friday, 2/21, 11 AM – 1 PM
Veronica Beard | 988 Madison Avenue
When: Friday, 2/21, 11 AM – 1 PM
LOS ANGELES — MELROSE PLACE
Veronica Beard | 8471 Melrose Place
When: Wednesday, 2/26, 3 PM – 6 PM
Veronica Beard | 8471 Melrose Place
When: Wednesday, 2/26, 3 PM – 6 PM
LOS ANGELES — PALISADES VILLAGE
Veronica Beard | 1062 N. Swarthmore Ave.
When: Wednesday, 2/26, 11 AM – 1 PM
Veronica Beard | 1062 N. Swarthmore Ave.
When: Wednesday, 2/26, 11 AM – 1 PM
MIAMI
Veronica Beard | 9700 Collins Ave
When: Friday, 2/28, 6 PM – 8 PM
Veronica Beard | 9700 Collins Ave
When: Friday, 2/28, 6 PM – 8 PM
