#MAKEITHAPPEN

Whitney Bromberg Hawkings, CEO of FLOWERBX

12/03/2021

"Feel the fear and do it anyway."

This little piece of advice has taken Whitney Bromberg Hawkings, Co-Founder and CEO of FLOWERBX, far. Formerly the SVP of communications at Tom Ford, Hawkings took a career risk and made the jump from fashion to flowers when she started her floral delivery service in 2014. Today, the London-based Hawkings is a leader in the flower industry, with FLOWERBX as the only global luxury brand that delivers fresh bouquets across the EU and NYC. "I am completely committed to creating the first global flower brand," she says, "and am equally terrified and excited by doing something no one has ever done before." Here, we speak with the wife, mother and CEO on how she manages it all—from her 3 life hacks to how she likes to recharge.

my hustle

My hustle…
IS REAL.

What got me started…
I am completely committed to creating the first global flower brand and am equally terrified and excited by doing something no one has ever done before.

What clears my head…
Running

When in doubt, I…
Hug my 5-year-old girl or my puppy, whoever happens to be closer.

Greatest challenge—and how I overcame it…
I think my greatest challenge is ahead of me.

How I Make It Happen

3 morning musts…
Cuddles, exercise, coffee

3 life hacks…
Fail fast, measure twice/cut once, don’t waste time worrying about something that won’t matter in 5 years.

3 secret work weapons...
Sleep, a great team, hard work

Personal talisman…
A gold coin necklace that belonged to my Mom

Best advice received…
Feel the fear and do it anyway.

Whitney Bromberg Hawkings in the Kressy Sweater and Renzo pant

my style

Favorite wardrobe hack…
Black

Wardrobe MVP…
Celine knee-high boots

What I would tell my younger self about getting dressed…
Classic is always in style.

Wearing Veronica Beard makes me feel…
I never feel underdressed when I’m wearing Veronica Beard, but I also never feel like I’m trying too hard. There is a certain effortlessness in VB pieces that always make me feel comfortable and chic, in any situation.