Veronica Beard x V V Rouleaux Haberdashery

Introducing the Veronica Beard x V V Rouleaux Haberdashery, the new in-store experience at our London flagship, inspired by Savile Row and the legacy of great English bespoke tailoring. We've created a world where you can come and play…

From now until November 30, join us at 27 Bruton Street to design your own one-of-a-kind creation—customize any piece from our fall collection using the extraordinary trims, fabric flowers and feathers from V V Rouleaux, the celebrated British craft institution. You've seen its breathtaking corsages and ribbonwork on the pages of Vogue and Harper's Bazaar—not to mention at royal weddings (the 2011 nuptials of the Prince and Princess of Wales) and on the silver screen (The Duchess and the Harry Potter series, to name a few).

Can’t make it to our Mayfair store? Call us at +44 (20) 4552–0133 and our associates can help you create your dream piece. Or shop the two limited-edition bespoke jackets, done in collaboration with V V Rouleaux—straight from the runway at our first-ever London show.