It’s all about the blue
jean, baby. As we start to get dressed again, it’s time to pay attention to
fashion’s workhorse: Denim. Jeans are a part of every woman’s wardrobe—whether you’re a rocker-chic kind of gal or
a polished Uptown sophisticate. Dress ‘em up or dress ‘em down, jeans provide the perfect anchor to your look, letting you express
your personal style with confidence, day in and day out.
And that’s where our denim philosophy comes in: We design jeans to love, and live in. Here, we sit down with our Denim Design Director and Denim Merchandiser to learn more about why our jeans are the hardest working pairs in town.
Seon Brant, Denim Design
a denim collection that is always transitional and comfortable is something we’re
all super passionate about. Fabric and perfecting our fits is at the top of
that list. Our line maintains traditional denim characters in the fabric, while
providing modern innovations and showcasing all the latest trends. Ultimately, we
want our denim to look like denim and not like spandex jeans!
We’re also very proud of
the fact that all our denim is made in LA. Our washes, fabrics, and fits are
all at premium level, giving you that polished and luxe look that Veronica
Beard stands for.
Annabelle Line, Denim
One word: versatility. Our denim line really works with you, wherever you are and wherever you may go. For brunch, for date night, for work… even if that office is now your couch. A focus on superior comfort and stretch give you that flexibility and sense of ease while still letting you be “on” and ready for anything. They’re jeans designed for hard-working women—they need to fit. And they do.